“Why putting a lot of energy into building a Facebook presence is a sucker’s game”.
- Facebook acknowledged... messages now reach, on average, just 15 percent of an account’s fans...Pay them for better access...
Through “Sponsored Stories,” brands, agencies and artists are now charged to reach their own fans—the whole reason for having a page—because those pages have suddenly stopped working... http://observer.com/2012/09/broken-on-purpose/http://dangerousminds.net/comments/facebook_i_want_my_friends_back
And it is getting even worse. Now you need to "Star your closest friends to get all their updates." As yet another indicator that if you are using Facebook and not paying money now, you are missing more than you realize from your friends. A warning reminder as per this earlier article.